4-H, a youth organization close to my heart, is a nationwide co-ed club historically centered around agriculture. Having been a part of an alpaca club from the Pennsylvania chapter, the ancient and incohesive nature of the brand has always bothered me— I remember thinking it was so uncool to be a part of in third grade (I would have rather been a girl scout). For the rebrand, I centered the true customers of the organization— youths— and not only brought 4-H into present day (while still retaining a rural look) but infused playfulness and pep back into the brand.